Privacy policy

Last updated: April 19, 2026

This Privacy Policy describes how SelgePea (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from selgepea.ee (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, operational requirements, legal requirements, or regulatory developments. When we make changes, we will post the updated Privacy Policy on the Site, revise the “Last updated” date above, and take any other steps required by applicable law.

2. How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from different sources depending on how you interact with us. We use this information to operate our store, process orders, communicate with you, improve our Services, and comply with legal obligations.

In addition to the specific uses listed below, we may use your personal information to:

- provide and maintain the Services;
- process and fulfill orders;
- communicate with you;
- provide customer support;
- improve our Site, products, and overall customer experience;
- detect, prevent, or investigate fraud, abuse, or illegal activity;
- comply with applicable law;
- enforce our terms, policies, and other rights.

3. What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services.

a. Information You Provide Directly

You may provide us with the following information directly:

- Contact details, such as your name, email address, phone number, and shipping or billing address.
- Order details, such as the products you purchase, delivery details, and transaction-related information.
- Account information, if you create an account, such as login credentials and account preferences.
- Customer support communications, including any information you include when contacting us.
- Other information you submit through forms, reviews, or similar features on the Site.

You may choose not to provide certain information, but this may limit your ability to use some parts of the Services.

b. Information Collected Automatically

When you use our Site, we may automatically collect certain information about your device and your interaction with the Site, including:

- IP address;
- browser type;
- device type;
- operating system;
- pages viewed;
- referring websites or sources;
- time spent on pages;
- actions taken on the Site, such as clicks, cart activity, or purchases.

We may collect this information using cookies, pixels, and similar technologies.

c. Information from Third Parties

We may also receive information from third parties, including:

- Shopify, which powers our online store;
- payment processors, who process payments on our behalf;
- shipping, fulfillment, and logistics partners;
- analytics and marketing providers;
- customer support or communication tools;
- fraud prevention and security service providers.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

a. To Provide Products and Services

We use your information to process payments, fulfill orders, arrange shipping, manage returns or refunds, provide account-related functions, and deliver the products or services you request.

b. To Communicate with You

We use your information to send order confirmations, shipping updates, customer service messages, and other non-promotional communications related to your purchases or account.

c. For Marketing and Advertising

We may use your information to send marketing emails or promotional messages, where permitted by law. We may also use your information to personalize advertising and better tailor our Site and offers.

If you are located in the EEA, we will process your personal information for these purposes based on your consent where required, or on our legitimate interests in promoting and growing our business, where permitted by law.

d. For Security and Fraud Prevention

We use personal information to help protect our Site, customers, and business from fraud, unauthorized access, abuse, and other harmful or illegal activity.

e. To Improve Our Services

We may use your information for analytics, internal reporting, troubleshooting, product development, and to improve the design, content, and performance of our Site and Services.

5. Cookies and Similar Technologies

Like many online stores, we use cookies and similar technologies on our Site. These technologies help us:

- operate and maintain the Site;
- remember your preferences and actions;
- understand how visitors use the Site;
- improve functionality and performance;
- support analytics and marketing efforts.

Our store is powered by Shopify, and Shopify may place certain cookies and similar technologies on the Site. For more information about Shopify’s use of cookies, you may review Shopify’s cookie information.

Most browsers accept cookies automatically, but you can usually modify your browser settings to block or remove cookies. Please note that disabling cookies may affect the functionality of the Site and certain features may no longer work properly.

6. How We Disclose Personal Information

We may disclose your personal information in the following situations:

- To service providers and vendors who perform services on our behalf, such as payment processing, order fulfillment, shipping, analytics, customer support, hosting, fraud prevention, and IT services.
- To marketing and advertising partners, where permitted by law.
- To Shopify and related service providers involved in operating our store.
- To legal or regulatory authorities if required by law or to protect our rights.
- In connection with a business transaction, such as a merger, acquisition, restructuring, or sale of assets.
- With your consent or at your direction.

We do not sell your personal information in the ordinary meaning of the word. However, some privacy laws may define certain advertising or analytics-related disclosures as “sale” or “sharing.”

7. User-Generated Content

If you choose to submit reviews, comments, or other user-generated content to public areas of the Site, that content may be visible to others. We are not responsible for how third parties may use information that you choose to make public.

8. Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. If you click on those links, you will be subject to the privacy policies and practices of those third parties. We are not responsible for the privacy, security, or content of third-party websites.

9. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

10. Security and Retention

We take reasonable measures to protect your personal information. However, no security system is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy, including to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements.

11. Your Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

- access the personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your personal information;
- request restriction of processing;
- object to certain processing activities;
- request portability of your data;
- withdraw consent where processing is based on consent;
- opt out of direct marketing communications.

If you would like to exercise any of these rights, please contact us using the contact details below. We may need to verify your identity before responding.

If you no longer wish to receive marketing emails, you can unsubscribe at any time using the unsubscribe link included in our emails.

12. International Transfers

Your personal information may be processed outside the country in which you live, including by service providers who help us operate our store and business. Where required by law, we will use appropriate safeguards for international data transfers.

13. Complaints

If you have concerns about how we process your personal information, please contact us first. If you are located in the EEA or another jurisdiction with applicable privacy rights, you may also have the right to lodge a complaint with your local data protection authority.

14. Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights, you can contact us at:

SelgePea  
Axonia OÜ (17460444)  
Vesse tn 12, 11415 Tallinn  
Eesti  
Email: selgepea.pood@gmail.com

For the purposes of applicable data protection law, Axonia OÜ is the controller of your personal information unless otherwise stated.